Cray Valley Paper Mills FC and BetGoodwin have entered a new partnership for the season, bringing together a club with growing momentum and a brand aiming to support the non-league game in a grounded way. The partnership will run across matchdays and digital channels, with activity focused on supporter engagement.
Cray Valley have become one of the more interesting stories in the Isthmian League set-up, not because of noise, but because of how quickly the club’s profile has sharpened. There’s a clear sense of direction, competitive teams, a recognisable style, and a club culture that looks organised and ambitious. In non-league football, that combination tends to travel. People notice clubs that feel like they’re building something coherent.
BetGoodwin’s decision to partner with Cray Valley reflects that. The brand is looking to work with clubs where support can be tangible and where the relationship isn’t cosmetic. At this level, backing matters. It helps clubs invest in operations, improve how they present themselves, and keep supporters engaged week to week. BetGoodwin will work alongside Cray Valley on matchday visibility and fan-facing activity through the season.
Safer gambling will be treated as a standard, not a footnote. The club and BetGoodwin will share responsible gambling messaging throughout the partnership, promoting a sensible approach and encouraging supporters to keep betting controlled and within limits.
Supporter-focused details will follow as initiatives go live. For now, the announcement is straightforward, Cray Valley continue to grow, and BetGoodwin is backing a club that looks like it intends to keep moving forward.